TRACKING
Fathom Tracking provides robust analytics and monitoring solutions to help you stay informed and ahead of the competition.
Marketing Analytics
What It Is: Detailed analysis of your marketing efforts and their impact on your employer brand.
Why You Need It:
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Measure Performance: Understand the effectiveness of your marketing campaigns and identify areas for improvement.
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Optimize ROI: Improve return on investment by focusing on high-performing strategies.
Campaign Performance: Track the success of marketing campaigns across various channels.
Audience Insights: Gain a deep understanding of your target audience's behavior and preferences.
Conversion Tracking: Monitor the conversion rates of different marketing efforts to see which channels and messages are most effective.
Benchmarking: Compare your employer brand performance against key competitors.
Trend Analysis: Identify industry trends and adjust your strategies accordingly.
SWOT Analysis: Understand the strengths, weaknesses, opportunities, and threats in your competitive landscape.
Employer Brand Assessment
You cannot improve what you cannot track.
Understand what your future workforce is looking for, how they see you as an employer, and why they might, or might not, choose you over your talent rivals.
Get the answers to all your biggest employer branding questions and track your brand in glorious detail with our Employer Brand Assessment.
Top employers understand the importance of their employer brand in attracting and retaining their most critical asset – talent.
By deploying our industry-leading framework and expertise, you will gain a deeper understanding of your employer brand, target talent, and key rivals, allowing you to sharpen your strategy, perfect your communications, set real KPIs, and measure your efforts and impact.
Understand the preferences, priorities, and deal breakers of your future hires
Measure the current attractiveness of your employer brand and benchmark against key competitors
Identify the associations your brand carries and see how that aligns to talent preferences.
Determine where you do and don’t stand out from competitors and how to gain an edge
Assess your communication effectiveness, identify gaps, and get the insights needed to focus resources more accurately and efficiently.
Social Listening
What It Is: Monitoring social media platforms to track mentions, trends, and sentiments related to your employer brand.
Why You Need It:
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Real-Time Insights: Gain immediate insights into public perception and emerging trends.
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Engage Proactively: Respond quickly to feedback and engage with your audience effectively.
Sentiment Analysis: Measure public sentiment towards your brand.
Trend Monitoring: Track trending topics and hashtags relevant to your industry.
Influencer Identification: Identify key influencers and advocates for your brand.
Tracking Solutions Nutshell
Employer Brand Assessment
What It Is: A comprehensive evaluation of your current employer brand.
Why You Need It: Gain a clear understanding of how your brand is perceived internally and externally.
Benefits: Helps in identifying strengths and areas for improvement, ensuring your brand resonates with the right talent.
Marketing Analytics
What It Is: Detailed analysis of your marketing efforts and their impact on your employer brand.
Why You Need It: Understand the effectiveness of your marketing campaigns and identify areas for improvement.
Benefits: Provides actionable insights to optimize your marketing strategies, improve ROI, and enhance overall brand performance.
Competitor Tracking
What It Is: Continuous monitoring of your competitors' employer branding activities.
Why You Need It: Stay ahead by understanding your competitors' strategies and identifying opportunities to differentiate your brand.
Benefits: Helps you make strategic adjustments, stay competitive, and capitalize on market opportunities.
Social Listening
What It Is: Monitoring social media platforms to track mentions, trends, and sentiments related to your employer brand.
Why You Need It: Gain real-time insights into public perception and emerging trends.
Benefits: Enables proactive management of your brand’s reputation, engagement with your audience, and identification of potential issues or opportunities.
Expert Analysis
Our team of experts provides deep insights and actionable recommendations.
Real-Time Insights
Access up-to-date data and trends to make informed decisions.
Strategic Optimization
Use data-driven insights to continually refine and improve your employer branding strategies.
Get Started with Fathom Tracking.
Enhance your employer brand with Fathom's Tracking services.
Contact Us today to learn how our comprehensive analytics and monitoring solutions can help you stay informed and competitive.
