Solutions Overview
01. INSIGHTS
Fathom insights provide critical data and analytics to help you understand talent and enhance your employer brand.
In today's competitive job market, understanding the talent you want to attract, your reputation and your position as an employer is more crucial than ever. Our insights empower you to make informed decisions that attract top talent and retain valuable employees. By leveraging detailed assessments and research, you can identify strengths, uncover opportunities for improvement, and stay ahead of your competitors.
We offer four main solutions under this category:
Insights Solutions
Employer Brand Assessment
What It Is: A comprehensive evaluation of your current employer brand and targeted talent.
Why You Need It: The most effective way to grasp brand perception from the viewpoint of your desired talent is to analyze how you stack up against key competitors and identify where you're excelling or falling short in talent attraction.
Benefits: This approach enables you to align your brand with your target talent, sharpen your communications, and effectively benchmark against and surpass your talent rivals.
Custom Research
What It Is: Tailored research services to address your specific talent or employer branding needs.
Why You Need It: Obtain targeted insights that are specific to your industry, market, or unique challenges.
Benefits: Provides actionable data that helps in strategic decision-making and bespoke solutions for your branding needs.
Competitor Analysis
What It Is: In-depth analysis of your competitors' employer branding strategies.
Why You Need It: Understand where you stand in comparison to your competitors and identify opportunities to differentiate your brand.
Benefits: Allows you to stay competitive by benchmarking your brand against industry standards and trends.
Focus Groups and Interviews
What It Is: Expertly conducted sessions to gather deep, qualitative insights from employees, target talent, and leadership.
Why You Need It: Provides deeper understanding and detailed feedback that informs your employer branding and strategies.
Benefits: Gain comprehensive insights into employee and talent experiences and perceptions to make strategic employer branding decisions.
02. STRATEGY
Fathom Strategy is dedicated to crafting and implementing robust employer branding strategies that resonate with your target talent.
A well-defined strategy is the cornerstone of successful employer branding. By establishing a clear and compelling Employer Value Proposition (EVP) and robust brand guidelines, you can communicate effectively with current and prospective employees.
Our strategic services ensure that your employer brand is not only appealing but also aligned with your organizational goals and market needs.
Strategy Solutions
Employer Value Proposition (EVP)
What It Is: A comprehensive and strategic articulation of what makes your organization a great place to work.
Why You Need It: An EVP helps attract, engage, and retain top talent by clearly communicating your unique offerings and values.
Solutions Offered:
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Development: A complete development of your EVP from scratch.
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Refresh: Updating and revitalizing your existing EVP to keep it relevant.
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Validation of Existing EVP: Assessing and confirming the effectiveness of your current EVP.
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Localisation Toolkit: Adapting your EVP to different markets and cultures.
SME Employer Value Proposition
Employer Brand Guidelines
What It Is: A comprehensive set of guidelines that ensure consistent and effective communication of your employer brand.
Why You Need It: Consistency is key to a strong employer brand. Guidelines help maintain a unified brand message across all channels.
Benefits: Ensures all stakeholders are aligned and your brand is communicated clearly and consistently.
Go-To-Market (GTM) Blueprint
What It Is: An activation strategy that outlines how to launch and promote your employer brand.
Why You Need It: Your employer branding will be significantly more effective when it’s meticulously planned, with clear goals set and every detail thought through and mapped out in advance.
Benefits: Provides a clear roadmap for brand activation, ensuring maximum impact and reach.
03. ACTIVATION
Fathom Activation offers a comprehensive suite of creative agency services designed to bring your employer brand to life. Our goal is to engage, attract, and retain top talent through innovative and impactful campaigns and digital experiences.
In a competitive job market, merely having a well-defined employer brand isn't enough. Effective activation of your brand ensures your message reaches and resonates with your target audience.
Our Activation services leverage creative strategies and cutting-edge technology to maximize your brand’s visibility and engagement.
Activation Solutions
Campaigns
What It Is: Comprehensive EVP-led marketing campaigns designed to promote your employer brand.
Why You Need It: Targeted campaigns increase brand awareness and build your future talent pipeline.
Benefits: Engages a wide audience, highlights your unique employer value proposition, and drives employer preference.
Recruitment Marketing
What It Is: Strategies and tactics to attract and engage potential candidates.
Why You Need It: Effective recruitment marketing ensures a consistent influx of high-quality candidates.
Benefits: Streamlines the hiring process, reduces time-to-hire, and improves candidate quality.
Paid Media
What It Is: Paid advertising across various platforms to promote your employer brand.
Why You Need It: Amplifies your reach and targets specific demographics.
Solutions Offered:
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Search: Boost visibility on search engines.
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Social Media: Engage with audiences on social platforms.
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Native: Blend ads seamlessly into content.
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Display: Capture attention with visual ads.
Careers Site
What It Is: Creation and optimization of EVP centric careers websites.
Why You Need It: A well-designed website is crucial for attracting and converting potential candidates.
Solution Includes:
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EVP Integration: Seamlessly incorporate your Employer Value Proposition into the website to strengthen your brand identity and attract the right talent.
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Website Design: Visually appealing and user-friendly designs.
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Website Development: Robust and scalable site development.
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Search Engine Optimization (SEO): Improve search rankings.
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Conversion Rate Optimization (CRO): Enhance user experience to boost conversions.
Engagement Web Apps
What It Is: Interactive web applications to engage and retain visitors.
Why You Need It: Keeps potential candidates engaged and informed.
Solutions Offered:
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Chatbot (AI/Live): 24/7 engagement with site visitors.
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Social Media Feeds: Integrate live social media updates.
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Polls and Surveys: Collect feedback and insights.
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Quizzes and Games: Engage users with interactive content.
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Email Subscription Forms: Build a talent pool.
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Notification/News Bars and Tickers: Highlight important updates.
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Countdown Timers: Create urgency around events or openings.
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Feedback and Rating: Gather user feedback.
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Rewards: Incentivize engagement and loyalty.
Online Reputation Management (ORM)
Content Creation
What It Is: Creation of engaging content to promote your employer brand.
Why You Need It: High-quality content drives engagement and reinforces your brand message.
Solutions Offered:
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Social Content & Calendar: Plan and create social media content.
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Ambassador Stories: Showcase stories from brand ambassadors.
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C-suite Stories & Articles: Insights and thought leadership from executives.
Creative Services
What It Is: Comprehensive creative solutions to support your branding efforts.
Why You Need It: Professional creative services ensure your brand is represented effectively across all media.
Solutions Offered:
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Copywriting: Craft compelling narratives.
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Design: Visual design services for various media.
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Photography: High-quality images to support your brand.
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Videography: Engaging video content.
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Motion Graphics: Dynamic visual content.
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Events: Plan and execute impactful events.
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Print: Print materials to support your campaigns.
04. TRACKING
Fathom Tracking provides robust analytics and monitoring solutions to help you stay informed and ahead of the competition. Our comprehensive tracking services ensure you have the insights needed to continually optimize your employer branding strategies.
In the rapidly evolving job market, staying informed about your brand’s performance and the competitive landscape is crucial.
Our tracking services provide real-time data and insights, enabling you to make informed decisions and maintain a competitive edge.
Tracking Solutions
Employer Brand Assessment
What It Is: A comprehensive evaluation of your current employer brand and targeted talent.
Why You Need It: The most effective way to grasp brand perception from the viewpoint of your desired talent is to analyze how you stack up against key competitors and identify where you're excelling or falling short in talent attraction.
Benefits: This approach enables you to align your brand with your target talent, sharpen your communications, and effectively benchmark against and surpass your talent rivals.
Marketing Analytics
What It Is: Detailed analysis of your marketing efforts and their impact on your employer brand.
Why You Need It: Understand the effectiveness of your marketing campaigns and identify areas for improvement.
Benefits: Provides actionable insights to optimize your marketing strategies, improve ROI, and enhance overall brand performance.
Competitor Tracking
What It Is: Continuous monitoring of your competitors' employer branding activities.
Why You Need It: Stay ahead by understanding your competitors' strategies and identifying opportunities to differentiate your brand.
Benefits: Helps you make strategic adjustments, stay competitive, and capitalize on market opportunities.
Social Listening
What It Is: Monitoring social media platforms to track mentions, trends, and sentiments related to your employer brand.
Why You Need It: Gain real-time insights into public perception and emerging trends.
Benefits: Enables proactive management of your brand’s reputation, engagement with your audience, and identification of potential issues or opportunities.
