Employer branding is more than words. It’s an experience. Activation takes strategy off the page and makes it real, visible, and memorable for talent.
Consistency Across Channels: Your Brand, Amplified Fathom ensures that every brand message is reinforced, from onboarding to offboarding, creating a seamless experience across digital and in-person touchpoints.
The Power of Digital Campaigns and In-Person Interactions Effective activation spans digital and real-life interactions, each reinforcing the other to build a credible, engaging employer brand.
Brand Ambassadorship: Turning Employees into Advocates By making employees ambassadors, Fathom strengthens brand authenticity. When employees are empowered to share, your brand gains real credibility.
Guidelines that Make Activation Manageable (and Sustainable) We create detailed, easy-to-follow activation guides that ensure consistent, authentic brand messaging without overwhelming your teams.
Activating across channels can feel overwhelming, but our structured guides make it manageable and impactful.
Employer Brand Activation - Actionable Insights:
Create a Brand Activation Guide: Standardize activation with clear guidelines that all team members, wherever they sit, can easily follow.
Launch Multi-Channel Campaigns: Implement brand-aligned messaging across platforms, from digital ads to in-person events.
Empower Employee Ambassadors: Train employees as brand advocates, creating a layer of trust and authenticity that no external campaign can match.
Brand activation is where strategy comes alive. By ensuring your brand promise resonates in every corner, Fathom creates a cohesive experience that talent can believe in and feel.
Takeaways:
What is brand activation, and why is it important?
Brand activation brings your employer brand to life, making it more than just a strategy by embedding it in real interactions.
How does Fathom activate brand strategies?
Why is consistency crucial in activation?
What role do employee ambassadors play in activation?
How does activation impact talent retention?
What are the main channels for brand activation?
What’s the first step to activate a brand strategy effectively?
Ready to shake things up? If you're tired of the same old employer branding chatter, let's start a conversation that actually matters. Click here to reach out and discuss Fathom Insights.