When it comes to employer branding, guessing isn’t good enough. Data-driven insights reveal what your brand truly represents, what talent thinks, and, ultimately, how to attract the right people.
Guessing is Out, Knowing is In
Why employer branding needs data as much as intuition. Data-driven insights allow brands to see beyond the obvious, taking guesswork out of the equation and providing clarity on talent expectations and sentiment.
Brand Health is Your Foundation—Here’s How We Strengthen It
Fathom’s insights give you a bird’s-eye view of your brand health, revealing what’s working and where improvements are needed. Think of it as a full-body health check for your brand.
Zeroing in on What Matters: The Precision of Targeted Branding
Our process identifies the areas that need the most attention and where your employer brand truly shines, helping you invest wisely and make high-impact changes.
Employee Engagement: When Data Meets Purpose
Engaging employees isn’t just a feel-good exercise; it’s rooted in knowing what resonates. By involving employees in our data-gathering process, we create a culture of transparency and engagement from the ground up.
Some argue that relying on data may stifle brand creativity, but Fathom strikes the perfect balance. Data forms the base, creativity is the spark, and together, they make a memorable employer brand.
Audit Alignment with Fresh Eyes: Conduct regular reviews to see how internal and external brand perceptions match up.
Create Focus Groups with a Purpose: From new hires to veterans, every voice counts to keep brand insights relevant and authentic.
Establish Insight-Based Benchmarks: Use data to create a baseline, then regularly track and adapt to new findings.
Knowing your brand means grounding it in facts, not assumptions. Fathom’s insights uncover the real story behind your employer brand and give you the data-driven guidance to stay relevant, authentic, and resonant.
Takeaways:
Why are data insights essential to employer branding?
Data takes the guesswork out of branding by providing a clear picture of what works, what doesn’t, and why, helping to align internal perception with external reputation.
How does Fathom gather insights that matter?
Which data points impact brand health most?
How do insights improve employee engagement?
Can data-driven insights reduce recruitment costs?
How often should insights be tracked?
What’s the first step in gathering impactful insights?
Ready to shake things up? If you're tired of the same old employer branding chatter, let's start a conversation that actually matters. Click here to reach out and discuss Fathom Insights.