INSIGHTS
Fathom Insights is based on critical research data and analytics to help you understand and enhance your employer brand.
Employer Brand Assessment
You cannot improve what you cannot track.
Understand what your future workforce is looking for, how they see you as an employer, and why they might, or might not, choose you over your talent rivals.
Get the answers to all your biggest employer branding questions and track your brand in glorious detail with our Employer Brand Assessment.
Top employers understand the importance of their employer brand in attracting and retaining their most critical asset – talent.
By deploying our industry-leading framework and expertise, you will gain a deeper understanding of your employer brand, target talent, and key rivals, allowing you to sharpen your strategy, perfect your communications, set real KPIs, and measure your efforts and impact.
Understand the preferences, priorities, and deal breakers of your future hires
Measure the current attractiveness of your employer brand and benchmark against key competitors
Identify the associations your brand carries and see how that aligns to talent preferences.
Determine where you do and don’t stand out from competitors and how to gain an edge
Assess your communication effectiveness, identify gaps, and get the insights needed to focus resources more accurately and efficiently.
Insights Solutions Nutshell
Competitor Analysis
Gain a competitive edge and stay ahead in the talent race.
Staying ahead of the competition is crucial for attracting and retaining the best talent, let alone through a talent crunch.
By leveraging our robust data and expertise, you can arm yourself with a thorough understanding of your key competitors, their employer branding strategies, how they’re performing compared to yourselves, and how you can differentiate and get ahead.
Analyze your main competitors’ performance and pinpoint their strengths and weaknesses in attracting talent
Gain insights into how competitors position their employer brand, including their messaging, values, and unique selling points
Uncover opportunities to differentiate your brand and gain a competitive edge by analyzing competitors' strategies and identifying gaps
Evaluate competitors' communication and outreach efforts, refining your own messaging and tactics for greater impact
Employer Brand Assessment
What It Is: A comprehensive evaluation of your current employer brand.
Why You Need It: Gain a clear understanding of how your brand is perceived internally and externally.
Benefits: Helps in identifying strengths and areas for improvement, ensuring your brand resonates with the right talent.
Custom Research
What It Is: Tailored research services to address your specific employer branding needs.
Why You Need It: Obtain targeted insights that are specific to your industry, market, or unique challenges.
Benefits: Provides actionable data that helps in strategic decision-making and bespoke solutions for your branding needs.
Competitor Analysis
What It Is: In-depth analysis of your competitors' employer branding strategies.
Why You Need It: Understand where you stand in comparison to your competitors and identify opportunities to differentiate your brand.
Benefits: Allows you to stay competitive by benchmarking your brand against industry standards and trends.
Custom Research
Overcome your biggest talent challenges with an insights-first approach.
What complex people problems do you need help solving?
Fathom’s custom research is a tailored approach to gathering insights that are designed to understand and overcome your talent challenges. When issues with recruitment, engagement, retention, or culture are holding you back, it pays to unpack them, understand them, and develop innovative, insight-led solutions to get you back on track faster.
Our custom talent research can simplify even the biggest talent issues, both internal and external, and provides concrete, actionable recommendations.
Deep-dive into your target talent
Diversity, equity, and inclusion (DEI)
Brand and comms localization
Brand validation and testing
Employee and candidate experience
Workforce engagement
Cultural challenges
Focus Groups and Interviews
Our Focus Groups and Interviews service is designed to gather deep, qualitative insights through expertly conducted sessions with employees, target talent, and leadership. We use skilled moderators and comprehensive thematic analysis to uncover valuable insights that go beyond quantitative data.
Focus groups and interviews provide a deeper understanding of the experiences, motivations, and perceptions of your employees and target talent. This qualitative approach captures detailed and nuanced feedback that surveys may miss, informing your employer branding and organizational strategies.
In-Depth Understanding: Gain a deeper understanding of the experiences, motivations, and perceptions of your employees and target talent.
Rich Qualitative Data: Capture detailed and nuanced feedback that quantitative surveys may miss.
Informed Decision-Making: Use the insights gathered to make informed decisions about your employer branding and talent strategies.
Employee Engagement: Involving employees in focus groups and interviews can increase their engagement and buy-in to organizational changes.
Focus Groups and Interviews
What It Is: Expertly conducted sessions to gather deep, qualitative insights from employees, target talent, and leadership.
Why You Need It: Provides deeper understanding and detailed feedback that informs your employer branding and strategies.
Benefits: Gain comprehensive insights into employee and talent experiences and perceptions.
Expertise
Our team is comprised of industry experts with deep knowledge and experience in employer branding.
Custom Solutions
We provide customized solutions that are tailored to address your specific challenges and goals.
Actionable Insights
Our research delivers practical recommendations that can be implemented to achieve measurable results.
Get Started with Fathom Insights.
Unlock the full potential of your employer brand with Fathom's Insights services.
Contact us today to learn how we can help you attract, engage, and retain the best talent in the market.
