top of page

ACTIVATION

Fathom Activation offers a comprehensive suite of creative agency services designed to bring your employer brand to life.

Campaigns

What It Is: Our campaigns are expertly crafted multi-channel marketing efforts tailored to meet your most important employer branding objectives, be that to amplify awareness, build EVP-led brand associations, or to simply be the top-of-mind employer among those you wish to attract. At Fathom we have both the data and the expertise to maximize reach, engagement, and your ability to influence.   

​

Why You Need It: 

  • Visibility: let them come to us, said no brand ever. Take a proactive approach to telling your story and becoming a top-of-mind employer.

  • Engagement: in today’s noisy employment market, just showing up isn’t enough. Let us make sure your communications are relevant, interesting, on-point, and timely.  

Integrated Approach

Combines digital, print, and social media channels to create a cohesive brand message based on your EVP.

Custom Strategies

Tailored to your specific employer branding goals and target audience.

Creative Content

Includes compelling visuals, engaging copy, and interactive elements to captivate your audience.

Activation Solutions Nutshell 

Online Reputation Management
(ORM) 

What It Is: Fathom's Online Reputation Management (ORM) solution focuses on monitoring, managing, and enhancing your online presence to ensure a positive employer brand image. Our comprehensive ORM solution helps you protect and promote your brand across various platforms.

​

Why You Need It: 

  • Protect Your Brand: Proactively manage your online reputation to mitigate negative feedback. 

  • Enhance Credibility: Positive online reviews and feedback enhance your brand’s credibility. 

Community Management

Management of your brand’s presence within comments sections on key platforms such as LinkedIn, Glassdoor, Indeed, and other social channels.

Rating Management

“Gap to goal” strategy for target rating and lawful removal of negative reviews that violate community guidelines and cross legal lines.

Reputation Report

Consolidation of activity and community sentiment, progress towards goals and required actions for success.

Recruitment Marketing 

What It Is: All the best of Fathom’s campaigning know-how but laser focused on generating applications. Don’t sit and wait for applications to come through jobs boards, take the reins of your own destiny and target the full range of ideal candidates, including the passives who are not currently looking or applying with you.

​

Why You Need It: 

  • Better candidates – job boards rarely get you the applications you want, and headhunters are costly. Getting enough good-quality applications requires a proactive outbound approach to marketing your open positions.

  • Better targeting – hone in on the right groups of talent, A-B test, and adjust on the fly. Recruitment marketing allows you to work across channels and continually optimize so that no stone is left unturned.

Targeted Campaigns

Use data-driven insights to target specific candidate profiles.

Content Marketing

Develop blog posts, videos, social media content, and more to showcase your company culture and job opportunities.

Employer Brand Storytelling

Crafts narratives that highlight your company’s values, mission, and unique benefits.

Paid Media

What It Is: Paid media refers to advertising efforts that require payment to display your employer branding content on various platforms, ensuring wide and targeted reach. 

​

Why You Need It: 

  • Amplified Reach: Paid media ensures your brand reaches a larger, targeted audience. 

  • Precise Targeting: Ads can be tailored to specific demographics and interests. 

 

Companies using paid media see a 30% increase in brand recognition and a 25% increase in application rates

Search

  • Overview: Advertisements that appear in search engine results. 

  • Benefits: Increases visibility when potential candidates search for relevant keywords. 

Social Media Ads

  • Overview: Ads displayed on platforms like LinkedIn, Facebook, Instagram, and Twitter. 

  • Benefits: Targets specific demographics and interests to reach ideal candidates. 

Native Ads

  • Overview: Ads that match the form and function of the platform they appear on. 

  • Benefits: Provides a seamless and non-disruptive user experience. 

Display Ads

  • Overview: Banner and visual ads on websites and apps. 

  • Benefits: Increases brand visibility and recognition through visually appealing formats. 

Careers Site

What It Is: Our careers site solution involves designing, developing, and optimizing an EVP centric careers site to effectively communicate your employer brand and attract top talent. 

​

Why You Need It: 

  • Enhanced User Experience: A well-designed website improves candidate engagement. 

  • Higher Conversion Rates: Optimized websites increase the likelihood of visitors applying for jobs. 

​

Optimized career sites lead to a 20% increase in applications and a 40% reduction in cost-per-hire

Website Design

  • Overview: Creating aesthetically pleasing and user-friendly website layouts. 

  • Benefits: Enhances user experience and engagement. 

Website Development

  • Overview: Building robust, scalable, and responsive websites. 

  • Benefits: Ensures optimal performance across devices. 

Search Engine Optimization (SEO)

  • Overview: Improving website visibility on search engines. 

  • Benefits: Drives organic traffic and improves search rankings. 

Conversion Rate Optimization (CRO)

  • Overview: Enhancing the website to increase the percentage of visitors who convert into candidates. 

  • Benefits: Maximizes the effectiveness of your website in attracting and converting talent. 

Engagement Web Apps 

What It Is: Engagement web apps are interactive tools embedded within your website to enhance user interaction and engagement. 

​

Why You Need It: 

  • Increased Engagement: Interactive tools keep potential candidates engaged and on your site longer. 

  • Better Data Collection: Tools like polls and surveys can provide valuable insights. 

​

Websites with engagement tools see a 2-3x increase in visitor interaction and a 50% increase in conversion rates

Chatbot (AI/Live)

  • Overview: Provides 24/7 engagement with site visitors through automated or live chat. 

  • Benefits: Improves user experience by providing instant responses to queries. 

Social Media Feeds

  • Overview: Integrates live social media updates on your site. 

  • Benefits: Keeps your website dynamic and up-to-date with your latest social content. 

Polls and Surveys

  • Overview: Collects feedback and insights from visitors. 

  • Benefits: Engages users and gathers valuable data. 

Quizzes and Games

  • Overview: Interactive content that entertains and informs users. 

  • Benefits: Increases time spent on site and enhances user engagement. 

Email Subscription Capture

  • Overview: Captures visitor information for future communication. 

  • Benefits: Builds a database of potential candidates. 

Notification/News Bars and Tickers

  • Overview: Highlights important updates or messages. 

  • Benefits: Ensures critical information is seen by visitors. 

Countdown Timers

  • Overview: Creates urgency around events or job openings. 

  • Benefits: Encourages timely action from users. 

Feedback and Rating

  • Overview: Allows users to provide ratings and feedback. 

  • Benefits: Gathers insights and improves service quality. 

Content Creation 

What It Is: Creating high-quality, engaging content to promote your employer brand across various channels. 

​

Why You Need It: 

  • Engage Candidates: Quality content attracts and engages potential candidates. 

  • Build Brand Awareness: Consistent content marketing increases brand visibility. 

Social Content & Calendar

  • Overview: Planning and creating content for social media platforms. 

  • Benefits: Maintains a consistent online presence and engages followers. 

Ambassador Stories

  • Overview: Showcasing stories from your brand ambassadors. 

  • Benefits: Builds credibility and personal connection with potential candidates. 

C-suite Stories & Articles

  • Overview: Thought leadership content from your executive team. 

  • Benefits: Enhances your brand’s authority and thought leadership in the industry. 

Creative Services 

What It Is: A range of creative solutions to support your employer branding efforts across all media. 

​

Why You Need It: 

  • Professional Quality: High-quality creative services enhance the appeal of your employer brand. 

  • Consistent Branding: Consistent visual and textual content strengthens brand identity. 

​

​High-quality creative content can increase engagement by up to 60% and improve brand recall by 80%

Copywriting: Crafting compelling narratives and job descriptions. 

Design: Creating visually appealing graphics and layouts. 

Photography: Professional images that represent your brand. 

Videography: Engaging video content for storytelling and promotion. 

Motion Graphics: Dynamic visual content to captivate your audience. 

Events: Planning and executing impactful employer branding events. 

Print: Designing and producing print materials for various branding needs. 

Campaigns  

What It Is: Comprehensive marketing campaigns designed to promote your employer brand. 

​

Why You Need It: Targeted campaigns increase brand awareness and attract potential candidates. 

​

Benefits: Engages a wide audience, highlights your unique value proposition, and drives recruitment. 

Recruitment Marketing  

What It Is: Strategies and tactics to attract and engage potential candidates. 

​

Why You Need It: Effective recruitment marketing ensures a consistent influx of high-quality candidates. 

​

Benefits: Streamlines the hiring process, reduces time-to-hire, and improves candidate quality. 

Paid Media  

What It Is: Paid advertising across various platforms to promote your employer brand. 

​

Why You Need It: Amplifies your reach and targets specific demographics. 

​

  • Search: Boost visibility on search engines. 

  • Social Media Ads: Engage with audiences on social platforms. 

  • Native Ads: Blend ads seamlessly into content. 

  • Display Ads: Capture attention with visual ads. 

Careers Site

What It Is: Our careers site solution involves designing, developing, and optimizing an EVP centric careers site to effectively communicate your employer brand.

​

Why You Need It: A well-designed website is crucial for attracting and converting potential candidates. 

​

  • Website Design: Visually appealing and user-friendly designs. 

  • Website Development: Robust and scalable site development. 

  • Search Engine Optimization (SEO): Improve search rankings. 

  • Conversion Rate Optimization (CRO): Enhance user experience to boost conversions. 

Online Reputation Management (ORM)  

What It Is: Strategies to manage and enhance your online reputation. 

​

Why You Need It: A positive online reputation attracts top talent and fosters trust. 

​

Benefits: Monitors and manages brand perception, addresses negative feedback, and builds a positive brand image. 

Engagement Web Apps 

What It Is: Interactive web applications to engage and retain visitors. 

​

Why You Need It: Keeps potential candidates engaged and informed. 

  • Chatbot (AI/Live): 24/7 engagement with site visitors. 

  • Social Media Feeds: Integrate live social media updates. 

  • Polls and Surveys: Collect feedback and insights. 

  • Quizzes and Games: Engage users with interactive content. 

  • Email Subscription Forms: Build a talent pool. 

  • Notification/News Bars and Tickers: Highlight important updates. 

  • Countdown Timers: Create urgency around events or openings. 

  • Feedback and Rating: Gather user feedback. 

Content Creation 

What It Is: Creation of engaging content to promote your employer brand. 

​

Why You Need It: High-quality content drives engagement and reinforces your brand message. 

​

  • Social Content & Calendar: Plan and create social media content. 

  • Ambassador Stories: Showcase stories from brand ambassadors. 

  • C-suite Stories & Articles: Insights and thought leadership from executives. 

Creative Services 

What It Is: Comprehensive creative solutions to support your branding efforts. 

​

Why You Need It: Professional creative services ensure your brand is represented effectively across all media. 

  • Copywriting: Craft compelling narratives. 

  • Design: Visual design services for various media. 

  • Photography: High-quality images to support your brand. 

  • Videography: Engaging video content. 

  • Motion Graphics: Dynamic visual content. 

  • Events: Plan and execute impactful events. 

  • Print: Print materials to support your campaigns. 

Take action today!

Expertise

Benefit from a team of creative and strategic experts dedicated to bringing your employer brand to life.

Custom Solutions

We provide customized solutions that are tailored to address your specific challenges and goals.

High Impact

Our creative solutions deliver measurable improvements in talent attraction that convert and hit KPI's.

Get Started with Fathom Activation.

​

Bring your employer brand to life with Fathom's Activation services.

Contact Us today to learn how we can help you engage, attract, and retain the best talent through innovative and impactful creative. 

bottom of page