Hiring quality talent is getting harder.
But it doesn’t need to be.
If you only had one shot to grab the attention of critical talent, how would you use it?
Would you lead with your award-winning culture, your celebrated work-life balance, the diversity of your workforce, or the way your people take a deep satisfaction and meaning through the great things they’re contributing to?
Or are you worried that you don’t have anything that’s genuinely great to say, or that other employers are doing it better?
Whatever challenges you’re facing, you’re not alone.
Fathom can help you make sense of it all and get you on the right path, regardless of where you’re coming from or the resources you have at hand.
The Story of Fathom
Talent attraction for the future.
Fathom is an exciting innovator, raising the bar for talent attraction strategies and employer branding.
Our mission is to create a world where talent and employers can truly fathom one another, to make better career and hiring decisions.
Founded by the seasoned Asia Pacific Management Team of Universum, Fathom boasts unrivalled depth of research and employer branding experience, across verticals and markets. Whether you want to understand your target talent and brand position better, build a world-class employer value proposition (EVP), or execute exceptional recruitment marketing campaigns, Fathom can level up your brand.
A deep dive with Fathom goes beyond surface-level strategies, it's a journey that taps into our branding mastery, our proprietary methodologies, and our expertise in behavioral sciences – skills and knowledge cultivated through decades of working with the world’s biggest brands at the highest level.
The traditional job market has changed.
At Fathom, we support employers through every step of attracting and retaining the workforce they need to succeed in today’s tough and dynamic marketplace.
Our proprietary research methodologies cut through the noise and enable employers to make evidence-based decisions that will build robust employer brands, seismic recruitment marketing, keep their best people, and give deep and detailed tracking all the way through.
Research
Hiring the right talent is too expensive and too important to leave to gut feel.
Thankfully, our suite of talent and employer brand research is built upon decades of experience and is designed to deliver actionable insights.
If you’re still in the dark about how your Future Talent Pipeline thinks, sees you, sees your talent competitors, and how you can best win them over, we can show you the light.
Strategy
Employers who’re known and adored will always outperform those who aren’t.
Regardless of whether you’re an employer branding blackbelt or just starting out, Fathom can elevate you further.
We specialise in world-class insight-led employer value proposition (EVP) development, refresh, localisation, visuals, and roll-out.
Execution
A good strategy is nothing without good execution.
Let us impress you as we build the bridge between you and your Future Talent Pipeline with impactful content, precision targeting, efficient use of all key on-and-offline channels, and measurable results.
Measure
Stop right there! Whatever you do, don’t pour your heart, soul, and budget into your employer brand without any idea as to the impact you’re having.
Fathom can give you deep and relevant measurement for all levels of your Future Talent Pipeline, executions, brand equity, competitive position, and much more.
Ready to build your Future Talent Pipeline?
Embrace a different, better way of working, truly fathom your target talent, and grow in confidence with data-backed strategies.
Contact us today to leapfrog the competition and win the hearts and minds of your ideal talent.
Fathom can help you establish an EVP with deep data foundations, define your go-to-market strategy, manage always-on direct-to-talent content, create awareness and recruitment campaigns, track daily channel data and measure performance.
With our comprehensive range of services and data-backed discipline, Fathom is equipped to guide you through every step of the "Future Talent Pipeline" with precision and expertise.
Industry pulse
Candidate Ghosting
Continues to rise, having a strong employer brand is the most effective way to combat the trend.
Enhancing EVP Most Important
EVP top of the People Agenda in 2024, especially in Asia. Even more so in China (62%), Southeast Asia (57%), India (56%).
Career Activism
Tomorrow’s workforce will increasingly make decisions about where to work based on the alignment of their values.
Our Clients
